Many businesses are still skeptical about how much Google+ can do for them. With 359 million active users on the social network, it should not be overlooked if you want to strengthen your brand’s online presence. Google+ offers a large number of business-friendly features that you can take advantage of which you can’t find on the other social media sites.Another bonus that comes from using Google+ is that you can see a great improvement to your search engine ranking. With the SEO benefits that come from being an active user of this social network, you should always make time to focus on it as part of your online marketing strategy.As with other social networks, you want to make sure that you have a healthy number of followers. If you haven’t seen a steady rise in your following, here are some simple ways that you can grow that number:Make a personal profileCreating a personal profile in addition to your business profile is a great way to strengthen your brand. By using both profiles in tandem, you can see an increase in your followers. Plus, you have the potential of Google Authorship, which can boost your authority as an expert in your field.Post valuable content oftenJust like you make time each day to post content to Facebook and Twitter, make sure you are also adding value for your followers on Google+. The content that you publish on Google+ is searchable, so treat each post like you would a micro blog. Keep the things you post on topic and relevant to your business when you post to your business page.Add to your own circlesVery few profiles that are set up on Google+ are fake, unlike on other social networks. So, if you do a good job of creating a detailed profile, start adding relevant businesses and people to your circles and you will soon see those people adding you back to their own circles.Google+ is a community built for networking and reaching out to others. Use your personal page to add those businesses to your circles and grow your own network of brands and people in the industry. When people start adding you to their circles, you can share your business posts with them to get more exposure for your own brand.Be engagingYou don’t want to be just a page on a social network. Make time to go to your page and engage with the other users. Answer questions that people post to your profile, reply to messages and comments. Go through the posts of the people you follow on your personal profile and leave valuable comments. Take part in discussions and communities.Watch for trending topicsKnow what everyone is talking about and it will be easier to get in on the conversation. This also gives you ideas of what topics you should be creating content about and posting to your pages.Mention others in your postsWith Google+, you can mention another user simply by putting a (+) in front of the user’s name inside of your post. This will let the other user know that you have mentioned them. It is a good way to get more people involved in your discussions.Join relevant communitiesThere are many Google+ Communities for you to join that are similar to online forums and message boards. It is a place to connect and network with people who have a role in your industry as well as people who share an interest in other topics. When you join relevant communities and actively participate in them, you can reach a target audience, which helps grow your followers.Google+ should be high on your list of priorities when it comes to your social marketing strategy. Growing the number of followers you have will earn you even greater benefits on Google.What are you doing to grow your Google+ business profile?
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things – if not THE first thing you need to do is to – DEFINE YOUR TARGET MARKET! In laymen’s terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you’re marketing efforts will be like tumbleweeds – rolling around aimlessly in whatever direction the wind blows them.Defining Means Being More SpecificThere was a time when business owners would say things like “I’m marketing our products/services to people between the ages of 21 and 59.” That’s great if you think every 21 – 59 year old out there will buy from you, but that’s just not reality. These days, age doesn’t mean what it used to. I’m sure you’ve heard the saying “60 is the new 40″ (or some variation of that). That’s very true today. Generational marketing, defines consumers not just by their ages, but also uses social, economic, demographic and psychological factors, that give marketers a more accurate picture of that target consumer. Generational marketing is just the tip of the iceberg when it comes to defining your target market.6 Other Ways To Define Your Target Market
Look At Your Current Customers: Which one(s) bring in the most business? Why do they buy from you? It’s highly likely that others like them would also benefit from your product/service.
Choose specific demographics: Who has a need for your product/service and who would most likely purchase it. Consider; age, gender, occupation, location, income/educational level, or marital status just to name a few.
Check out your competitors: Who are they marketing to? See if there’s a niche they’ve missed, and target that group.
Check out characteristics: This is also known as “psychographics” in the marketing world. This covers things like; personality, attitudes, interests/hobbies, lifestyles, etc. How will your product/service fit in?
Analyze your product/service: Make a list of every feature of your product/service. Next to each feature, write down the benefit(s) each feature will provide. Once you’ve completed that, make a list of the people/businesses that need what your benefit will fulfill.
Assess your decision: When you’ve defined your target market, ask yourself these questions; Is there a large enough market for my product/service? Will they benefit from and/or see a need for my product/service? Can they afford it? Are they easily accessible? Will I be able to reach them with my message?
Defining your target market is the hard part, but you don’t need to go crazy doing it. Once you have your target market defined, it will be easy to determine what marketing message will resonate with them and what media to use to reach them. Defining your target market will also save you big on marketing dollars while giving you a much better return on those marketing dollars at the same time.
One has to dress appropriately when dealing with business associates. Customers are anxious to know that they are dealing with a business that is professional enough to understand the basic business ethics. At the same time customers want to be sure that the company is outstanding in providing services and runs a successful business. In fact most customers create an opinion about a company just by looking at the outfits of their employees. No doubt this attire portrays a lot about the success rate of a company which is why most companies invest a lot of money into buying it.Imagine a new client walking into the office and what he/she sees is a group of employees dressed casually and busy either playing video games or chewing bubble gum. That would make a bad impact over the client and he/she will think again about investing in this company. So wearing clothes other than the appropriate business attire forces the client to think that work would not be the employer’s first priority.As the saying goes, action speaks louder than words. Hence people dealing with business need to dress accordingly. Normally it creates a good impact on the clients when they see a well-administrated office with responsible staff dressed in corporate clothing and people busy getting on with their work. This includes more than just wearing a tie and a pair of trousers. Men are encouraged to wear a quality suit, shirt and tie which will portray their business attitude while women should also follow a sensible dress code.Most employers also encourage their employees to wear corporate clothing outside the office so that the company name and brand can be promoted wherever they go. This is called brand building. There are many companies who specialise in this field professionally who make corporate clothing for any company. They will print the company logo on any item such as shirts, ties, cufflinks etc. This helps to build a positive relation with the customer. One thing to remember is that corporate clothing is not made up of cheap materials, after all that’s what is portraying the brand. Hence using low rated material can severely damage the company’s image. Nike, Hanes etc deal in providing multinational companies which high quality corporate clothing.Whether you are at work, at a meeting or busy in playing golf with the employers, corporate clothing is a must. There are numerous online retailers and websites who deal in providing a complete range of corporate clothing. They are mostly available at discounted prices and employers love to have discounts. Hence the importance and the significance of corporate clothing can never go unnoticed by anyone.
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.